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• AOA's Seolhyun Follows Model Of The Year Award With New Endorsement Deal

  Seolhyun is following in the footsteps of Acuvue's previous brand representatives, top actresses Jun Ji Hyun and Han Hyo Joo.

  02.02.16 | 9:07AM EST

• Big Bang's G-Dragon And 2NE1's Dara Become The New Faces Of Moonshot

  The two YG Entertainment artists will appear in new ads for the company's cosmetics brand. (Photo : KpopStarz ) It looks like two of YG's idols might be a bit extra busy as a new job is in their hands.

  01.26.16 | 12:42PM EST

• WINNER's Mino And Taehyun Participate In UNICEF Campaign With Louis Vuitton

  WINNER's Mino and Taehyun show their support for the UNICEF charity with a new post on Instagram

  01.24.16 | 12:56PM EST

• Girl's Day Starlet Hyeri Blows Up As Advertising Model Following 'Reply 1988' Success

  The 21-year-old singer-actress has become the breakout star of the year. Lee Hyeri, a member of the K-pop girl group Girl's Day, raked in close to $5 million USD last year from advertisement fees.

  01.18.16 | 8:13AM EST

• 'Running Man' Star Lee Kwang Soo Appears In Toyota Ads In The U.S. [VIDEO]

  The entertainer-actor appears in a recent Toyota RAV4 Hybrid commercial. "Running Man" cast member Lee Kwang Soo is driving to big places. Lee, an actor and mainstay on the popular Korean variety show "Running Man," was featured this week as an actor in one of Toyota's latest advertising campaigns.

  01.15.16 | 12:53PM EST

• Kim Woo Bin Becomes A Modern Super Hero For Samsonite Red

  Kim Woo Bin became a modern super hero for the latest campaign by Samsonite Red. The actor and model transformed into "Redman" while climbing down ladders, walking on high rooftop ledges and jumping off buildings.

  01.07.16 | 10:30AM EST

• Kim Woo Bin Lands Endorsement Deal With Samsonite As Company Seeks Asian Expansion

  The popular Korean actor recently completed shooting a commercial for the brand in Guangzhou, China.

  01.06.16 | 11:49AM EST

• Jay Park And Jessica Jung Get Sporty For 'Celebration Of Sportswear' Promo In Hong Kong

  Jessica Jung and Jay Park get athletic in a new Adidas promotional video. Two of Asia's hottest CEOs are definitely keeping busy! Despite their busy schedules, both the CEO of record label AOMG, Jay Park, and Blanc & Eclare founder, Jessica Jung, got sporty in the latest promo video for Adidas Hong Kong.

  01.03.16 | 10:59PM EST

• Ji Chang Wook Calls To His 'Muse' In Stylus Campaign

  The star was named the face of the "Dear My Muse" jewelry collection, which includes engagement rings and celebratory anniversary pieces.

  12.16.15 | 11:34AM EST

• Austrian Jewelry Brand Swarovski Chooses Sulli As Stunning New Muse

  In newly released lookbook photos, the Korean star presented designs from the new Miranda Kerr holiday collection.

  12.11.15 | 12:44PM EST

• Kim Hyo Jin Models Romanic Coats In Marie Claire

  Kim Hyo Jin starred in "The Bonnie Chic" for the December issue of Marie Claire. The beauty recently signed an exclusive contract with Bonnie Alex and became the muse of the brand's 2015 Fall/Winter collection.

  12.05.15 | 10:32PM EST

• Vogue Releases More Photos From EXO's 'Star Wars' Pictorial

  Vogue has released the second part of EXO's "Star Wars Mania" photoshoot! The new set of pictures is called "I'm A Super Fan!" and feature more fun shots of the members playing with lightsabers, posing with figurines and modeling fall runway apparel with a modern twist.

  12.03.15 | 12:59PM EST